Giant Handbag Installation Unveiled at Trafford Centre for Sephora

Project Date : May 2024

Sephora’s new store opening in Manchester’s Trafford Centre was to be a huge event – the first store in the North of England for the makeup, skincare and cosmetics brand. As such, the marketing team had to have big ideas… and they certainly delivered!

At the forefront of the advertising was a giant iconic Sephora bag; suspended from the arched ceiling of the iconic Trafford Centre. The bag itself weighed around 240kgs, and was expertly installed with the help of one of Trust In Safe Hands’ trusty Hoeflon C6e mini-cranes.

Of course, not all promotions last forever so when it was time for the installation to be taken down, Trust In Safe Hands were again on hand to help with the delicate operation.